$26000...
Yes, that is how much some of the rarest sneakers go for nowadays. Interested to know more about brilliant PR, branding and communication strategies that streetwear brands apply to gain luxury status? Interested in drippy outfits and cool sneakers? Interested in the best streetwear from around the world?
My comprehensive analysis of the marketing and PR strategies of the brand Off-White breaks down the genius strategies that Off-White applied to gain luxury status in the streetwear segment.
Splish, splash, and shiver!
#IceBucketChallenge: The frosty campaign that froze the internet, raising a whopping $115 million for ALS research. From A-list celebs to your next-door neighbour, everyone was drenching themselves in icy water and sharing their chilly escapades with the hashtag. This cool-as-ice PR sensation proved that when it comes to uniting people for a cause, a fun and quirky challenge can also turn the world upside-down!
Isn’t it amazing how a few letters make up words and how these words hold the power to take the world by storm? Interested to know about the BTS of such ground-breaking campaigns and gripping press releases? Here are some of my academic projects:
Did you know that over 90% of the world's largest companies now publish annual CSR reports?
This highlights the growing importance of social and environmental responsibility in shaping corporate strategies and driving positive change on a global scale. A testament to the cool power of CSR!
Comprehending the complexity of Corporate Social Responsibility and employing the strategies to nurture a humane societal outlook for big organisations, keeping them in touch with reality and the publics is something that intrigues me. Here’s yet another academic essay on CSR:
